Clear insights that
move you forward.

We conduct research and facilitate strategic conversations so that leaders in customer-first organisations can make better decisions for tomorrow.

Clear insights to

make informed decisions  align leadership teams  move you forward drive change innovate  understand your customer  

Clear insights to make informed decisions  align leadership teams  move you forward drive change innovate  understand your customer  

Ready to make strategic decisions without the guesswork?

Hi there, we’re The Curious Co, an insights and strategy consultancy

We’re a team of seasoned researchers and strategists obsessed with unlocking clear insights.

Together, we’re passionate about bringing the customer voice to organisational decision-making. Our experience shows that desktop research, anecdotal accounts, and big data alone can’t answer the ‘why’ behind a customer’s deeper drivers and motivations. We’re about uncovering thoughts, feelings, and emotions – gaining human insights.

We’ve made it our mission to help leaders base their decisions on human intelligence, allowing human insights to drive strategy. We do what we do so that senior teams can be aligned on their priorities and effectively fuel growth and innovation.  

There are four ways to work with us

FACILITATOR
FOR A DAY

Need an external facilitator for just a day? We guide participants through the key problem statement and provide a summary of the insights that emerge.

6-WEEK HUMAN
INSIGHT INTENSIVE

A six-week custom insights program focusing on your most urgent customer-facing priorities. We use workshops, mini-groups and 1:1s to elicit insights.

STRATEGIC PLANNING TRENDS WORKSHOP

A presentation and workshop focusing on the external trends impacting on your operating environment, to frame your strategic planning ideation.

CUSTOM
PROJECTS

We provide bespoke research services on a project-basis using a suite of qualitative and human-centered design informed research tools.

You're in good company

Free e-book

Mastering customer-centric strategies

A leader's Guide to unleashing the power of collaborative thinking

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Are you ready to gain clear, actionable insights?

Schedule a 30-minute clarity call with us so we can look at what you know and don’t know, and what insights you need for your brand, initiative, or strategic plan.

ACCESS YOUR Free e-book

Mastering customer-centric strategies

A leader's Guide to unleashing the power of collaborative thinking

Access the e-book now by entering your details: