Clear insights that
move you forward.
We conduct research and facilitate strategic conversations so that leaders in customer-first organisations can make better decisions for tomorrow.
Clear insights to
make informed decisions align leadership teams move you forward drive change innovate understand your customer
Clear insights to make informed decisions align leadership teams move you forward drive change innovate understand your customer


Ready to make strategic decisions without the guesswork?
- Understand your customers' needs and wants
- Discover how your brand is perceived in market
- Build services or products that meet customer needs
- Test if a new innovation concept will resonate
- Engage your leadership team in future thinking



Hi there, we’re The Curious Co, an insights and strategy consultancy
We’re a team of seasoned researchers and strategists obsessed with unlocking clear insights.
Together, we’re passionate about bringing the customer voice to organisational decision-making. Our experience shows that desktop research, anecdotal accounts, and big data alone can’t answer the ‘why’ behind a customer’s deeper drivers and motivations. We’re about uncovering thoughts, feelings, and emotions – gaining human insights.





We’ve made it our mission to help leaders base their decisions on human intelligence, allowing human insights to drive strategy. We do what we do so that senior teams can be aligned on their priorities and effectively fuel growth and innovation. Â
What we do
Brand +
Advertising Research
Brand + Advertising Research
Customer Experience
Research
Customer
experience research
Product +
Service Design Research
Product + Service Design Research
Strategic Planning Input +
Facilitation
Strategic Planning Input + Facilitation
There are four ways to work with us
FACILITATOR
FOR A DAY
Need an external facilitator for just a day? We guide participants through the key problem statement and provide a summary of the insights that emerge.
6-WEEK HUMAN
INSIGHT INTENSIVE
A six-week custom insights program focusing on your most urgent customer-facing priorities. We use workshops, mini-groups and 1:1s to elicit insights.
STRATEGIC PLANNING TRENDS WORKSHOP
A presentation and workshop focusing on the external trends impacting on your operating environment, to frame your strategic planning ideation.
CUSTOM
PROJECTS
We provide bespoke research services on a project-basis using a suite of qualitative and human-centered design informed research tools.
You're in good company
























Eliane is easy to work with and a leader in her field. The Curious Co deliver exceptional research services… I would highly recommend them to anyone in need of a research partner!
Her thinking helped to build a brand that has been well received by the market and that is future-proofed to meet the needs of people with disabilities, chronic health, and older Australians. I loved the energy she brought to our team and how she challenged us to think differently about our work and the people we serve.
I was drawn in, digesting their findings as they built to the inevitable crescendo. Thanks for not holding back where it really counted. I am incredibly impressed.


Free e-book
Mastering customer-centric strategies
A leader's Guide to unleashing the power of collaborative thinking
Access the e-book now by submitting your details below:
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Let's connect Get in touch Ask a question Discuss a brief
Are you ready to gain clear, actionable insights?
Schedule a 30-minute clarity call with us so we can look at what you know and don’t know, and what insights you need for your brand, initiative, or strategic plan.