Clear insights that
move you forward.

We conduct research and facilitate strategic conversations so that leaders in customer-first organisations can make better decisions for tomorrow.

Clear insights to

make informed decisions align leadership teams move you forward drive change innovate understand your customer

Clear insights to make informed decisions align leadership teams move you forward drive change innovate understand your customer

Ready to make strategic decisions without the guesswork?

Understand your customers' needs and wants
Discover how your brand is perceived in market
Build services or products that meet customer needs
Test if a new innovation concept will resonate
Engage your leadership team in future thinking

Hi there, we’re The Curious Co, an insights and strategy consultancy

We’re a team of seasoned researchers and strategists obsessed with unlocking clear insights.

Together, we’re passionate about bringing the customer voice to organisational decision-making. Our experience shows that desktop research, anecdotal accounts, and big data alone can’t answer the ‘why’ behind a customer’s deeper drivers and motivations. We’re about uncovering thoughts, feelings, and emotions – gaining human insights.

We’ve made it our mission to help leaders base their decisions on human intelligence, allowing human insights to drive strategy. We do what we do so that senior teams can be aligned on their priorities and effectively fuel growth and innovation.

What we do

Brand +
Advertising Research

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Brand + Advertising Research

We support you and your advertising efforts by testing territories, story ideas, and ads to understand brand connection, engagement, and motivations. The insights help you clarify your positioning, channels, and your target market’s perspective on your brand.

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Customer Experience
Research

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Customer
experience research

We undertake CX and path to purchase research to understand drivers and motivations throughout the customer journey, from awareness, evaluation, consideration, adoption, and to retention. We map your internal process against the lived experience customers have with your brand.

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Product +
Service Design Research

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Product + Service Design Research

We collect consumer feedback on your ideas, concepts, or prototypes through co-creation sessions, focus groups, mini-groups, in-depth interviews, or other stakeholder sessions. Insights from consumers and experts guide you on how to best develop and shape new products and services.

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Strategic Planning Input +
Facilitation

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Strategic Planning Input + Facilitation

Our director and social researcher, Eliane Miles, provides consumer trend presentations to frame strategic planning ideation. We curate collaborative workshop sessions around the key issues facing your management teams.

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There are four ways to work with us

FACILITATOR
FOR A DAY

Need an external facilitator for just a day? We guide participants through the key problem statement and provide a summary of the insights that emerge.

6-WEEK HUMAN
INSIGHT INTENSIVE

A six-week custom insights program focusing on your most urgent customer-facing priorities. We use workshops, mini-groups and 1:1s to elicit insights.

STRATEGIC PLANNING TRENDS WORKSHOP

A presentation and workshop focusing on the external trends impacting on your operating environment, to frame your strategic planning ideation.

CUSTOM
PROJECTS

We provide bespoke research services on a project-basis using a suite of qualitative and human-centered design informed research tools.

You're in good company

The Curious Co not only delivered the insights but took the time to understand our needs. They brought immense expertise throughout the entire process of the campaign, from ideation right through to media engagement.

Eliane is easy to work with and a leader in her field. The Curious Co deliver exceptional research services… I would highly recommend them to anyone in need of a research partner!

Elle MantonFormer Head of Marketing, The FPA

Eliane was a key contributor to our rebrand process. She led us through a systematic process of discovery, bringing her industry expertise, research lens and curious mentality to the table.

Her thinking helped to build a brand that has been well received by the market and that is future-proofed to meet the needs of people with disabilities, chronic health, and older Australians. I loved the energy she brought to our team and how she challenged us to think differently about our work and the people we serve.

Karn GoshCEO, Kinela

The Curious Co’s insights were sensational. I was blown away. They absolutely nailed the brief, with a readable and engaging report that honed in on the key issues and what can be done about them.

I was drawn in, digesting their findings as they built to the inevitable crescendo. Thanks for not holding back where it really counted. I am incredibly impressed.

Ryan MillerFormer Head of Customer Strategy and Innovation, Anglicare

Mastering customer-centric strategies

A leader's Guide to unleashing the power of collaborative thinking

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Are you ready to gain clear, actionable insights?

Schedule a 30-minute clarity call with us so we can look at what you know and don’t know, and what insights you need for your brand, initiative, or strategic plan.

Clear insights that
move you forward.

We conduct research and facilitate strategic conversations so that leaders in customer-first organisations can make better decisions for tomorrow.

Clear insights to

make informed decisions align leadership teams move you forward drive change innovate understand your customer

Clear insights to make informed decisions align leadership teams move you forward drive change innovate understand your customer

Ready to make strategic decisions without the guesswork?

Hi there, we’re The Curious Co, an insights and strategy consultancy