Name testing

Naming a new retirement community


The Challenge

Anglicare had a short window of time to gauge community sentiment towards the name of a new independent living community. 

The Journey

We held research sessions with a range of older residents in the local LGA to understand sentiment towards the new independent living community and its name.

The Result

Anglicare gained a clear recommendation on what name would best resonate with prospective residents and the broader community


It was an urgent project and the objective was met on time. I appreciated the very light touch I needed to give to get the process moving, and the drive of The Curious Co to get the work done. We achieved what was needed – a clear recommendation for our stakeholders.

Greg Wood
General Manager CX, Anglicare

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