Name testing
Naming a new retirement community
Anglicare
The Challenge
Anglicare had a short window of time to gauge community sentiment towards the name of a new independent living community.
The Journey
We held research sessions with a range of older residents in the local LGA to understand sentiment towards the new independent living community and its name.
The Result
Anglicare gained a clear recommendation on what name would best resonate with prospective residents and the broader community
Testimonial
It was an urgent project and the objective was met on time. I appreciated the very light touch I needed to give to get the process moving, and the drive of The Curious Co to get the work done. We achieved what was needed – a clear recommendation for our stakeholders.