Innovation research

Capturing network member needs for service design

BDO Australia

The Challenge

BDO, one of Australia’s Top 10 advisory and accounting firms, has a professional network through which smaller accounting firms can engage the firm for specialist advice.

BDO needed a clear strategy on how to attract and engage more members into this professional network.   

The Journey

A member survey and member co-creation workshop were undertaken to understand how BDO could add value to accounting firms requiring bespoke technical advice. 

The Result

BDO gained a clear roadmap of recommendations to re-invent the membership network and attract new members.  

The insights increased collaboration between various state-based membership networks and facilitated growth of the network. 


Eliane is a delight to work with. She brings a great depth of research experience to the table and together with her abundant energy and natural curiosity is perfectly suited to help uncover great insights.

We have no hesitation in recommending her.

Executive Director, Business Development, BDO

Browse more case studies

Business plan design

Ashfield Baptist Homes

Innovation and strategy facilitation

Bottom-up strategic planning

Lander & Rogers

Innovation and strategy facilitation

Strategic plan design


Innovation and strategy facilitation

Ready to gain clear, actionable insights?

We help senior leaders innovate, test ideas, and better understand their customer