Market testing

Understand and engage the Singaporean market

Aid and development organisation

The Challenge

One of our not-for-profit clients engaged us to better understand their target audience in Singapore. They needed to understand how to shape their approach, product, and messaging for a Singaporean supporter base.

The Journey

We undertook extensive quantitative and qualitative research among our client’s target audience in Singapore. Working closely with a Singaporean moderator, we identified and distilled cultural nuances and perceptions towards the client’s brand and offering.

The Result

Our client was able to get detailed information of how an overseas audience responded to their offering, as well as details of supporter servicing expectations and go-to-market recommendations in this new market.

Testimonial

The Curious Co has supported us extensively with various research needs. We trust their intuition and expertise in advising us on various matters and are thankful for our research partnership. I would highly recommend working with Eliane, Kylie, and Kirsten.

CEO
Aid and Development Organisation

Browse more case studies

Membership network service design

BDO Australia

Innovation research

Model design ideation

Aid + development organisation

Innovation sessions

Health service design

Anglicare

Innovation sessions

Ready to gain clear, actionable insights?

We help senior leaders innovate, test ideas, and better understand their customer