Market testing

Understand and engage the Singaporean market

Aid and development organisation

The Challenge

One of our not-for-profit clients engaged us to better understand their target audience in Singapore. They needed to understand how to shape their approach, product, and messaging for a Singaporean supporter base.

The Journey

We undertook extensive quantitative and qualitative research among our client’s target audience in Singapore. Working closely with a Singaporean moderator, we identified and distilled cultural nuances and perceptions towards the client’s brand and offering.

The Result

Our client was able to get detailed information of how an overseas audience responded to their offering, as well as details of supporter servicing expectations and go-to-market recommendations in this new market.


The Curious Co has supported us extensively with various research needs. We trust their intuition and expertise in advising us on various matters and are thankful for our research partnership. I would highly recommend working with Eliane, Kylie, and Kirsten.

Aid and Development Organisation

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