Advertising research / thought leadership
Sparking nationwide conversations and elevating the planning profession
The Financial Planning Association of Australia
The Challenge
Create and deliver cut-through research for a public campaign sharing the value of financial planning across Australia.
The Journey
We ideated, workshopped, curated, and designed research that would spark media interest through deploying a study of parents nationwide. We analysed, consolidated, and created stories from the research. We assisted in the production of content for media, including videos and an e-book.
The Result
7 Sunrise, Today Show on 9 and Studio 10 all covered the stories, and content was syndicated 180 times across the country across digital. The campaign was the most successful campaign in the 18 years that the FPA had run Financial Planning week.
Testimonial
Eliane is easy to work with and a leader in her field. She delivers exceptional research services and I would highly recommend her to anyone in need of a research partner.
I appreciated that Eliane not only delivered the research insights but took the time to understand our member needs. She brought immense expertise throughout the entire process of the campaign, from ideation right through to media engagement. I would not hesitate to recommend her to anyone seeking a thought leadership research partner.