YWCA Housing sought to better understand the challenges regional women face in securing adequate housing. They sought insights to inform a national strategic plan and lobby policymakers.
We undertook a significant project involving a national survey and qualitative research with women on low and moderate incomes.
We consolidated key findings into a publishable 30-page summary report, sharing the key stories from the research.
We worked closely with YWCA’s communications team to elevate and amplify the insights to government and community stakeholders.
During the first week of the research launch, insights were featured in The Australian and The Guardian, many regional papers, dozens of radio interviews, and WIN NEWS TV.
The research has been positively received by the housing sector and general public, including a media statement from the Tasmanian Greens and engagement with various MPs.
The insights informed YWCA Housing’s national strategic plan and are a significant positioning piece for lobbying and advocacy.
The Curious Co’s work on YWCA’s housing research enabled us to identify the key concerns of regional women in Australia and true insights into the challenges they face. Thank you for the research, it has provided us with such insights to inform and guide us going forward.