6-Week Human Insights Intensive

Human Insights Intensive

A six-week custom insights program focusing on your most urgent customer-facing priorities.

Does this sound like you?

When you create a new client-facing initiative, build brand campaigns, develop strategic plans, or design new customer services, you…

Struggle to hear your customers’ needs and wants
Don't know how your brand is perceived in market
Are unsure of how to include the customer voice

Rely on anecdotal insights for decision-making
Have endless internal meetings not guided by data
Constantly worry if your initiative will resonate

Hi, we’re The Curious Co.

A team of strategists and researchers on a quest to connect human insights to action.

We see many brand and organisational leaders sift through hundreds of data points to make strategic decisions, finding it hard to hear exactly what their customers and teams are saying.

We’ve worked with dozens of brands across a range of industry categories to understand their clients, customers, and target audience better. Our clients gain clarity to make better decisions and have stronger leadership alignment around what needs to be done to fuel growth.

Get a Strategic Roadmap in four simple steps

STEP 1

IMMERSION
(WEEK 1)

We book a 60-minute kick-off with you in which we dive deep into identifying your key knowledge gaps.

STEP 2

FIELDWORK
(WEEKS 2+3)

We undertake research with your internal teams and external customers (workshops, mini-groups, and/or 1:1s) exploring what you don’t know.

STEP 3

ANALYSIS
(WEEKS 4+5)

We analyse themes and distil insights in the context of your unique operating environment.

STEP 4

YOUR STRATEGIC ROADMAP
(DELIVERED IN WEEK 6)

You gain a roadmap of insights and an implementation strategy across business units of how to tackle your most pressing client-facing business problem.

Gain clear insights on your brand, service, or product in just 6 weeks.

We invite your target audience and teams to solve your most pressing client-facing business problems and deliver a 360-degree perspective of what to prioritise now to move forward.

What you get:

3 of 6 fieldwork options, comprised of either workshops, mini-groups or 1:1 interviews
360-degree perspective from both internal and external stakeholders
Strategic roadmap outlining outcomes and next steps for better decision-making around your business problem and deeper engagement with your target audience.
No more sleepless nights of guesswork.

Fieldwork options

We advise you on what three of the below six fieldwork options will yield the best insights.

INTERNAL STAKEHOLDER

EXTERNAL STAKEHOLDER

Book now to work intensively with us for 6 weeks.

We work with just one brand at a time during each 6-week intensive.

Go from confused and unclear to confident and informed (in six weeks!)

Through the Human Insights Intensive, you will:

Gain direction for your client-facing project or initiative informed by a 360-degree perspective
Make confident decisions for your client-facing project, marketing initiative, or innovation (and know what to focus on across various business units to integrate customer views!)
Build effective campaigns with marketing messages informed by customer need (curated to marketing leaders or agencies)
Involve internal business experts and customers in your client-facing innovation process (curated to innovation or project leaders)
Align your leadership or project team on client priorities through independent, third-party insights

Our clients love to gain clear insights:

Shopify

We are thankful for The Curious Co’s strategic research partnership. Their insights have helped us build more targeted marketing campaigns and better meet the gaps in the customer journey of both our merchants and our partner network.

Robin Marchant

Director of Marketing (APAC), Shopify

Anglicare

The Curious Co’s insights were sensational. I don’t often say this, but I am blown away. They absolutely nailed the brief, with a readable and engaging report that honed in on the key issues and what can be done about them.

Ryan Miller

Former Head of Customer Strategy, Anglicare

Compassion Australia

It is a pleasure working with The Curious Co team. We trust their intuition and expertise! Their advice has helped steer various matters and guided us towards clear direction. I highly recommend working with Eliane, Kylie, and Kirsten.

Clare Steele

CEO, Compassion Australia

Let's connect Get in touch

Ready to gain insights in just 6 weeks?

If you think your project is bigger than what can be achieved in 6 weeks or need more fieldwork options, speak to us about doing a custom project.